The fast food market encompasses the global industry of quick-service restaurants (QSRs) and food outlets offering ready-to-eat meals with minimal preparation time. It includes burgers, pizzas, sandwiches, fried chicken, beverages, and ethnic foods served through dine-in, takeout, and delivery formats. The market’s growth is driven by changing consumer lifestyles, urbanization, and rising demand for convenient, affordable, and tasty food options. Increasing globalization of food chains, digitalization of food ordering platforms, and the growing popularity of online delivery services have significantly transformed the fast food industry. Moreover, the introduction of healthier menu options, plant-based alternatives, and sustainable packaging is reshaping consumer preferences toward more balanced and eco-friendly choices.

According to Fortune Business Insights, the fast food market share was valued at USD 862.05 billion in 2020 and is projected to grow from USD 972.74 billion in 2021 to USD 1,467.04 billion by 2028, exhibiting a CAGR of 6.05% during the forecast period (2021–2028). Europe dominated the fast food market, accounting for a 38.94% share in 2020.

Top Companies in the Fast Food Market

• McDonald’s (Minnesota, U.S.)
• Burger King (Florida, U.S.)
• Wendy’s (Ohio, U.S.)
• Domino’s (Michigan, U.S.)
• Pizza Hut (Texas, U.S.)
• Papa John’s International, Inc. (Kentucky, U.S.)
• Little Caesars (Michigan, U.S.)
• Chipotle Mexican Grill (California, U.S.)
• Dunkin’ (Massachusetts, U.S.)
• Wallace, Fujian Food Co., Ltd. (Fujian, China)

Market Drivers & Restraints

Key Market Drivers

• Rising Demand for Convenience Foods: With busy lifestyles and urbanization, consumers increasingly prefer ready-to-eat meals and quick-service options.
• Technological Advancements: The widespread adoption of digital ordering systems, mobile apps, and delivery platforms has transformed how fast food is consumed and delivered.
• Expansion of QSR Chains: Major fast food brands are rapidly expanding in emerging markets, supported by franchise business models and localized menus.
• Menu Innovation: Increasing preference for plant-based and healthy alternatives is driving menu diversification across major fast food chains.