The Femtech market focuses on technology-driven products and services tailored to women’s health—covering areas like fertility tracking, menstruation, pregnancy & nursing, menopausal care, and general wellness. It includes mobile applications, wearable devices, diagnostics, and software platforms designed specifically for women’s unique healthcare needs. With increasing awareness, rising funding, and rapid technological advancements (e.g., AI-powered tools and precision wearables), the market is growing quickly, especially in North America and Asia-Pacific. As efforts continue to improve privacy, efficacy, and inclusivity, femtech is reshaping the future of women’s health.
According to Fortune Business Insights, the global femtech market size was valued at USD 7.81 billion in 2024 and is projected to grow from USD 9.12 billion in 2025 to USD 28.89 billion by 2032, exhibiting a CAGR of 17.9% during the forecast period. North America dominated the femtech market with a market share of 53.64% in 2024. This commanding growth is fueled by the increasing prevalence of health disorders affecting women—such as menopausal symptoms, reproductive and general wellness issues—and rising awareness. Innovation across product lines, including wearables, fertility tracking apps, and wellness services, continues to drive the industry forward.
Despite the significant growth spotlighting established players such as Flo Health Inc., Joylux, Inc., and Natural Cycles USA Corp introducing innovative products and mobile applications, the report underscores that breakthroughs continue to emerge across the market. These efforts support growing market share and heightened consumer engagement through groundbreaking solutions tailored to women’s health.
North America held the largest share of the femtech market in 2024, accounting for approximately 53.64%. This dominance reflects elevated healthcare expenditures, evolving digital health infrastructure, and a thriving startup ecosystem focused on women’s health.
By type, “products” commanded the largest market share in 2024. This trend is attributed to growing consumer awareness, the emergence of technological innovations in wearable devices, and a surge in launches targeting reproductive health, pregnancy, and general wellness.
Drivers: The fundamental drivers include: