The Femtech market refers to technology-driven products, services, and digital solutions that focus on improving women’s health and wellness. It encompasses areas such as reproductive health, pregnancy and nursing care, fertility tracking, menstrual health, sexual wellness, and chronic disease management. The rise of Femtech represents a major shift toward addressing long-overlooked aspects of women’s healthcare through innovation and data-driven insights. Market growth is fueled by increasing awareness of women’s health issues, rising investment in digital health startups, and advancements in wearable devices, mobile apps, and telehealth platforms. Femtech solutions empower women to monitor and manage their health independently while enabling healthcare providers to deliver personalized care.
The global femtech market share was valued at USD 7.81 billion in 2024 and is projected to grow from USD 9.12 billion in 2025 to USD 28.89 billion by 2032, exhibiting a strong CAGR of 17.9% during the forecast period. The market growth is driven by the rising awareness of women’s health, technological innovation in female-focused medical devices and apps, and the increasing prevalence of reproductive health and fertility issues. Femtech — short for “female technology” — encompasses a wide range of products and services, including menstrual health tracking apps, fertility solutions, pregnancy and nursing care, menopause management, and general wellness. North America dominated the femtech market with a market share of 53.64% in 2024, supported by high smartphone penetration, advanced digital infrastructure, favorable funding environments, and an increasing emphasis on women’s health awareness programs. The region’s strong ecosystem of healthtech innovators and active participation of women-led startups further strengthen its market leadership.
The Femtech industry is highly competitive, featuring a mix of emerging startups and established healthcare technology leaders. Key companies operating in the market include:
These companies focus on various women’s health areas such as fertility tracking, menstrual health, menopause management, and pregnancy monitoring. The growing participation of female-led startups and the rise in venture capital investments are helping to accelerate innovation and expand global market presence.