The medical aesthetics market encompasses non-surgical and minimally invasive procedures that improve a person’s appearance, such as Botox and other injectables, dermal fillers, chemical peels, laser hair removal, body contouring, and skin-tightening treatments. It also includes certain surgical cosmetic procedures performed in medical settings. Growth is driven by rising consumer interest in anti-aging solutions, technological advancements in laser and energy-based devices, and increasing disposable incomes worldwide. Social media influence, quick recovery times, and broader acceptance of aesthetic treatments among both women and men further boost demand. Key end users include dermatology clinics, medical spas, and hospitals. North America currently leads due to high spending on cosmetic procedures and established regulatory standards, while Asia-Pacific is seeing the fastest expansion as beauty awareness grows and medical tourism flourishes. Challenges include the need for trained professionals, regulatory variations between regions, and concerns about safety or unrealistic patient expectations.
The global medical aesthetics market size was valued at USD 22.84 billion in 2023 and is projected to grow from USD 25.48 billion in 2024 to USD 67.89 billion by 2032, exhibiting a CAGR of 13.0% during the forecast period. North America dominated the medical aesthetics market with a 53.77% share in 2023, driven by high adoption of minimally invasive cosmetic procedures, rising consumer awareness, and the presence of advanced aesthetic technology providers in the region.
In November 2023, LUBEX introduced the Sapphire ice-cooling hair removal device, marking a notable shift toward at-home aesthetic solutions. This device enables users to leverage cooling-assisted hair removal outside clinic settings with greater safety and comfort, indicating an emerging trend in home-use medical aesthetic devices.