The medical aesthetics market encompasses products and procedures that enhance physical appearance through non-surgical and minimally invasive treatments. It includes aesthetic injectables (such as botulinum toxin and dermal fillers), body contouring, skin rejuvenation, hair removal, and aesthetic implants. The market’s expansion is driven by the growing desire for youthful appearance, increasing awareness of cosmetic treatments, and technological advancements that ensure safer and more natural-looking results. Rising disposable incomes, social media influence, and the growing acceptance of aesthetic procedures among both men and women are major growth drivers. Additionally, innovations such as laser-based technologies, radiofrequency systems, and AI-assisted treatment planning are improving precision and patient satisfaction.
The global medical aesthetics market size was valued at USD 22.84 billion in 2023 and is projected to grow from USD 25.48 billion in 2024 to USD 67.89 billion by 2032, exhibiting a robust CAGR of 13.0% during the forecast period. The market growth is driven by increasing consumer awareness about aesthetic enhancement, technological advancements in non-invasive procedures, and rising disposable income levels globally. North America dominated the medical aesthetics market with a market share of 53.77% in 2023, supported by a strong network of cosmetic clinics, early adoption of advanced technologies, and high consumer spending on aesthetic treatments. The presence of major players and favorable regulatory frameworks further position the region as a key contributor to global market expansion.
The competitive landscape of the medical aesthetics industry is highly consolidated, with a number of major global players driving innovation, distribution, and adoption. Key players include:
These firms continually invest in research & development, new product approvals, and strategic collaborations to expand their footprint across global markets. As an example of innovation, in November 2023, LUBEX introduced the Sapphire ice-cooling hair removal device, positioned for at-home use.