The medical tourism market involves patients traveling across borders to receive medical, dental, or cosmetic procedures—often to access lower-cost care, shorter wait times, or specialized treatments not widely available in their home countries. This market includes services like joint replacements, cardiac surgery, fertility treatments, dental work, and cosmetic procedures. Growth is driven by increasing global healthcare costs, improved travel infrastructure, and the rise of high-quality facilities in destination countries. As telehealth, accreditation standards, and patient facilitation services advance, medical tourism is becoming more mainstream and accessible.
According to Fortune Business Insights, the global medical tourism market was valued at USD 31.23 billion in 2024. The market is projected to grow from USD 38.20 billion in 2025 to USD 162.80 billion by 2032, exhibiting a CAGR of 23.0% during the forecast period. In 2024, Europe dominated the medical tourism market with a market share of 36.41%.
KPJ Healthcare’s collaboration with Malaysia International Healthcare during “Malaysia International Healthcare Megatrends 2024” at Kuala Lumpur Convention Centre showcased the industry’s unified vision to integrate advanced medical technologies with superior care, underscoring the sector’s global promise.