The medical tourism market involves patients traveling internationally to receive medical care, often for procedures like surgeries, dental treatments, fertility services, and cosmetic enhancements. Key motivations include lower treatment costs, reduced waiting times, and access to high-quality healthcare facilities abroad. Countries in Asia, Eastern Europe, and Latin America have become popular destinations due to their affordable pricing and growing reputation for specialized care. The rise of digital health platforms, teleconsultations, and global accreditation standards has further boosted patient confidence. As healthcare costs continue to rise in developed nations, the demand for medical tourism is expected to grow steadily worldwide.
According to Fortune Business Insights, the global medical tourism market was valued at USD 31.23 billion in 2024. The market is projected to grow from USD 38.20 billion in 2025 to USD 162.80 billion by 2032, exhibiting a CAGR of 23.0% during the forecast period. In 2024, Europe dominated the medical tourism market with a market share of 36.41%.
In October 2024, KPJ Healthcare partnered with Malaysia International Healthcare to host the “Malaysia International Healthcare Megatrends 2024” event. Held at the Kuala Lumpur Convention Centre, the event showcased cutting-edge medical technologies and healthcare solutions, demonstrating KPJ’s innovation leadership.
With the ballooning cost of healthcare in regions like the U.S., U.K., and Germany, many patients are exploring more affordable yet equally high-quality treatment options in developing nations. Lower treatment costs—especially in cardiac, orthopedic, dental, and oncology procedures—are driving increased cross-border patient flows.
Countries like India, Thailand, Malaysia, and others are investing heavily in healthcare infrastructure, enhancing bed capacity, service quality, and international accreditation. For example, in August 2023, Thailand’s Vejthani Hospital opened new facilities to handle a surge in international mental healthcare demand.