The mental health apps market encompasses mobile applications designed to support emotional well-being, provide therapy assistance, and help manage mental health conditions such as anxiety, depression, stress, and insomnia. These apps offer features like mood tracking, guided meditation, cognitive behavioral therapy (CBT) exercises, virtual counseling, and self-care programs—making mental health support more accessible and affordable. Market growth is fueled by increasing awareness of mental health issues, the rising prevalence of stress and anxiety disorders, and growing acceptance of digital health solutions. The COVID-19 pandemic further accelerated adoption as remote therapy and digital self-help tools became essential for individuals unable to access in-person care.
According to Fortune Business Insights, the mental health apps market share was valued at USD 6.52 billion in 2024 and is projected to grow from USD 7.48 billion in 2025 to USD 23.80 billion by 2032, exhibiting a CAGR of 18.0% during the forecast period. North America held the largest share of the mental health apps market, accounting for 47.24% in 2024.
The Fortune Business Insights report covers a detailed analysis of the global mental health apps market from 2019 to 2032. It includes historical data, current market dynamics, and forecasts by platform, application, and end-user segments. The study also provides regional insights, competitive analysis, and market trends influencing long-term growth.
These leading companies are focusing on digital therapy, meditation programs, cognitive behavioral therapy (CBT), and stress management solutions. They continue to expand their service portfolios, integrate AI-driven tools, and collaborate with healthcare organizations to enhance user experience and outcomes.