The mental health apps market is expanding rapidly as people increasingly embrace digital tools for emotional well-being and self-care. These apps offer features like mood tracking, guided meditation, stress management, and cognitive behavioral therapy exercises, with some providing access to licensed professionals. Key drivers include growing mental health awareness, convenience of on-demand support, and widespread smartphone use. Technological enhancements—such as AI-powered chatbots, personalized content, and biofeedback tools—are making apps more engaging and effective. As healthcare systems integrate digital therapeutics and teletherapy, mental health apps are poised to play a vital role in supporting wellness worldwide.

According to Fortune Business Insights, the global mental health apps market was valued at USD 6.52 billion in 2024. The market is projected to grow from USD 7.48 billion in 2025 to USD 23.80 billion by 2032, exhibiting a CAGR of 18.0% during the forecast period. In 2024, North America dominated the mental health apps market with a market share of 47.24%.

Top Companies in the Market

• Mindscapes (France)
• Calm (California)
• MoodMission (Australia)
• Sanvello Health (U.S.)
• Headspace Inc. (U.S.)
• BetterHelp (U.S.)
• Happify, Inc. (U.S.)
• Talkspace (U.S.)

Key Industry Development

In October 2023, Headspace Inc. unified all its service offerings under a single brand, Headspace Care, aiming to enhance accessibility and deliver integrated mental health solutions.

Market Drivers & Restraints

Market Drivers

• Escalating Mental Health Disorders: Conditions like depression, anxiety, PTSD, and bipolar disorders are becoming increasingly prevalent globally. Around 280 million people suffer from depression alone—3.8% of the global population.
• Rising Government Initiatives: Authorities are actively launching awareness campaigns. In November 2022, the Shanghai Institute of Mental Health collaborated with the WHO to educate the public, and in January 2023, the U.K. launched new strategies targeting mental illness prevention.
• COVID-19 aftershock: The pandemic led to a 25% rise in depression and anxiety, fueling demand for digital mental health tools.
• Effectiveness of Digital Solutions: Studies show mental health apps effectively reduce symptoms in low- and middle-income countries, filling gaps in care.