The mental health apps market is experiencing strong growth as digital platforms become increasingly integrated into mental wellness and therapy. These apps offer features like mood tracking, mindfulness, guided cognitive behavioral therapy, and, in some cases, telemedicine-style therapist access. With rising awareness around mental health, demands for convenient and discreet support, and the ubiquity of smartphones, digital mental health tools have grown in popularity. Innovations such as AI-driven chatbots and biometric feedback are making these apps more engaging and effective. As healthcare systems embrace digital care models, mental health apps are expected to play a pivotal role in global wellness strategies.
According to Fortune Business Insights, the global mental health apps market was valued at USD 6.52 billion in 2024. The market is projected to grow from USD 7.48 billion in 2025 to USD 23.80 billion by 2032, exhibiting a CAGR of 18.0% during the forecast period. In 2024, North America dominated the mental health apps market with a market share of 47.24%.
In October 2023, Headspace Inc. announced the strategic unification of its diverse offerings under the brand “Headspace Care”—a move aimed at improving platform accessibility and deepening user engagement.
The global uptick in mental health issues—such as depression, anxiety, stress, and PTSD—is a primary growth driver. With approximately 280 million people affected by depression globally, digital mental health apps provide accessible, cost-effective support for screening, self-care, and therapy .
The COVID-19 pandemic heightened mental health awareness, increasing demand for remote therapeutic tools. App usage surged as users sought digital wellbeing solutions amid lockdowns .