The global mental health apps market has emerged as one of the most transformative segments within digital healthcare. As mental wellness becomes a mainstream priority across the globe, smartphone-based solutions for stress management, meditation, therapy support, and emotional well-being are gaining unprecedented traction. The market continues to grow rapidly, driven by rising mental health awareness, increasing smartphone penetration, and the accelerating acceptance of digital therapeutic tools. Organizations, individuals, healthcare providers, and enterprises are adopting these apps as a convenient, accessible, and cost-effective support system for overall mental well-being.
According to Fortune Business Insights, the mental health apps market is witnessing strong global growth. The market was valued at USD 6.52 billion in 2024 and is projected to expand to USD 23.80 billion by 2032, advancing at a robust CAGR of 18.0% during the forecast period. Increasing smartphone penetration, rising awareness about mental well-being, and growing adoption of digital therapeutic tools continue to accelerate mental health apps market growth. In 2024, North America led the global industry with a dominating 47.24% market share, driven by higher utilization of mobile mental health solutions.
These companies continue to enhance their platforms with personalized content, AI-enabled features, guided sessions, and integrated digital therapy modules. Many of them are expanding their offerings into corporate wellness programs, schools, and community mental health initiatives, strengthening their market presence and accelerating adoption worldwide.
The mental health apps market covers a broad spectrum of services aimed at improving emotional and psychological well-being. These include meditation apps, mood-tracking tools, cognitive-behavioural therapy (CBT) platforms, stress-management solutions, and clinical-grade digital therapeutics. Market coverage also extends across various user groups, ranging from individuals and families to corporate employees, students, and patients requiring continuous mental health support.
A sharp rise in the prevalence of anxiety, depression, burnout, and stress-related disorders has significantly fuelled the demand for mental health apps. Growing awareness of emotional well-being, digital literacy, and the adoption of self-care tools are among the strongest growth stimulants. The shift toward remote and hybrid work cultures has further increased the need for accessible mental wellness solutions. Many employers now offer mental health apps to their workforce as part of corporate well-being programs.
Another major driver is the strong push for digital health innovation. Advancements in AI-based cognitive support, mood tracking, real-time behavioural analytics, and personalized content recommendations have strengthened the performance and appeal of these apps. In addition, the convenience, privacy, and on-demand availability of these mobile solutions make them a preferred alternative to conventional therapy for millions of users.