The Mineral Supplements Market is an essential segment of the global dietary supplements industry, focused on providing key minerals such as calcium, magnesium, iron, zinc, potassium, and selenium that support various bodily functions including bone health, immune response, metabolism, and nerve function. Market growth is primarily driven by the increasing prevalence of nutritional deficiencies, changing dietary patterns, and the rising awareness of preventive healthcare. The growing trend toward health and wellness, coupled with the aging global population and a surge in lifestyle-related disorders, has further increased the demand for mineral-based nutritional products. Additionally, the expansion of e-commerce platforms and the increasing preference for personalized nutrition and fortified foods have made mineral supplements more accessible to consumers. Innovations such as chelated minerals, effervescent tablets, and gummy formulations are enhancing consumer convenience and compliance. Moreover, the use of plant-based and organic mineral supplements is gaining popularity among health-conscious consumers seeking natural and sustainable options.

According to Fortune Business Insights, the mineral supplements market share was valued at USD 16.52 billion in 2024 and is projected to grow from USD 17.02 billion in 2025 to USD 24.29 billion by 2032, exhibiting a CAGR of 5.21% during the forecast period. North America dominated the market, accounting for a 43.34% share in 2024.

Top Companies in the Mineral Supplements Market

• Amway Corp (U.S.)
• Abbott (U.S.)
• Herbalife International of America, Inc. (U.S.)
• Bayer AG (Germany)
• Bio Botanica, Inc. (U.S.)
• Glanbia plc (Ireland)
• Sanofi (France)
• Pfizer Inc. (U.S.)
• Pharmavite (U.S.)
• Catalent, Inc. (U.S.)

Market Drivers

The key drivers boosting growth in the mineral supplements market include:

• Increasing health awareness and preventive healthcare behaviours among consumers. With deficiencies in minerals like calcium, magnesium, and zinc more widely recognised, consumers are supplementing their diets proactively.
• Changing lifestyles, including more sedentary patterns, greater urbanisation, and higher disposable incomes, which fuel demand for convenient supplementation.
• The impact of the COVID-19 pandemic, which heightened focus on immune health and overall wellness, acting as a catalyst for supplement uptake.
• The strong dominance of the retail pharmacy/drug store channel and growing online distribution, projected to grow at a CAGR of over 10% during the forecast period.