The U.S. behavioral health market is experiencing steady growth, driven by rising awareness of mental health issues, increasing prevalence of conditions such as depression, anxiety, and substance use disorders, and greater acceptance of behavioral health treatment. Expanding insurance coverage for mental health services, integration of behavioral health with primary care, and growing investments in digital health solutions such as telepsychiatry and online counseling platforms are further fueling market demand. In addition, supportive government initiatives, employer wellness programs, and the shift toward value-based care are encouraging early diagnosis and treatment, making behavioral health a critical component of the U.S. healthcare system.
According to Fortune Business Insights, the U.S. behavioral health market size was valued at USD 87.82 billion in 2024 and is projected to grow from USD 92.14 billion in 2025 to USD 132.46 billion by 2032, exhibiting a CAGR of 5.3% during the forecast period.
The report provides a comprehensive analysis—including regulatory and reimbursement dynamics, statistics on mental health and opioid addiction, telehealth adoption, and COVID-19’s impact. It also highlights market trends, industry developments, and strategic moves like mergers, acquisitions, and partnerships. Coverage spans the period from 2019 to 2032, with 2024 as the base year and data from 2019–2023 as historical context. The forecast extends through 2032, following a CAGR of 5.3%.
A notable strategic development includes BHG Holdings, LLC.’s December 2023 partnership with Sonara Health, Inc., enabling Sonara’s remote dosing application to be made available across three opioid treatment programs in South Carolina.