The U.S. behavioral health market encompasses a wide range of mental health and substance use services, including therapy, counseling, inpatient and outpatient treatment, telehealth platforms, and community-based programs. Growth is driven by increasing awareness of mental health issues, expanded insurance coverage (including parity laws), and wider acceptance of telebehavioral care. Technological advancements—such as digital therapy apps, virtual group counseling, and remote monitoring tools—are enhancing access to care. With rising demand for services across demographics and a growing shortage of mental health professionals, innovative care models and digital delivery platforms are emerging to close the treatment gap.
According to Fortune Business Insights, the U.S. behavioral health market was valued at USD 87.82 billion in 2024. It is projected to grow from USD 92.14 billion in 2025 to USD 132.46 billion by 2032, exhibiting a CAGR of 5.3% during the forecast period.
Top Companies in the Market
- Universal Health Services, Inc. (U.S.)
- BHG Holdings, LLC. (U.S.)
- Acadia Healthcare (U.S.)
- American Addiction Centers (U.S.)
- CuraLinc Healthcare (U.S.)
- Behavioral Health Systems, Inc. (U.S.)
- North Range Behavioral Health (U.S.)
- Uprise Health (U.S.)
Key Industry Development
In December 2023, BHG Holdings partnered with Sonara Health to roll out a remote opioid dosing platform across three behavioral health clinics in South Carolina—a notable leap in distributed care technologies.
Market Drivers & Restraints
Main Market Drivers
- Rising Prevalence of Disorders: Mental illnesses—such as anxiety, depression, PTSD, eating disorders and substance use—affect millions. In 2022, nearly 1 in 4 adults experienced any mental illness, totaling 59.3 million people.
- Better Access & Reduced Stigma: Mental health awareness is improving through public campaigns, high‑profile advocates, and pandemic-era focus. CDC data shows mental health treatment rose from 19.2% in 2019 to 21.6% in 2021.
- Telehealth & Virtual Care: COVID-19 prompted a shift to virtual care—with behavioral telehealth visits up 56% between March and December 2020. Federal grants further support it—HHS allocated $55 million in 2022.
- Strategic Industry Plays: Market leaders are expanding via mergers, facility builds, and partnerships—such as Acadia’s joint 96‑bed Iowa hospital and UHS’s new 144‑bed facility with Lehigh Valley Health.