The U.S. behavioral health market is witnessing steady growth, driven by rising awareness and increasing demand for mental health and substance use treatment services. The growing prevalence of conditions such as anxiety, depression, PTSD, and addiction disorders, along with the shift towards integrated care models, is fueling market expansion. Advancements in telehealth and digital therapy platforms have significantly enhanced access to behavioral health services, particularly in underserved areas. Supportive government policies, expanded insurance coverage, and employer-led wellness initiatives are further contributing to market growth. However, workforce shortages and affordability challenges remain key barriers. With ongoing innovations in care delivery and technology integration, the U.S. behavioral health market is poised for sustained growth over the coming years.
According to Fortune Business Insights, the U.S. behavioral health market size was valued at USD 87.82 billion in 2024. The market is projected to grow from USD 92.14 billion in 2025 to USD 132.46 billion by 2032, exhibiting a CAGR of 5.3% during the forecast period.
In December 2023, BHG Holdings, LLC. partnered with Sonara Health to integrate Sonara’s remote dosing app into three opioid treatment programs in South Carolina—highlighting how tech-enabled care is gaining traction in behavioral health.
Behavioral and mental health conditions—including anxiety, depression, PTSD, and substance use—are becoming increasingly common in the U.S. The Substance Abuse and Mental Health Services Administration (SAMHSA) reports that nearly 1 in 4 adults experienced any mental illness in 2022. These trends are fueling greater demand for both outpatient and inpatient care.
The COVID‑19 pandemic triggered an unprecedented shift towards telehealth. Use of virtual behavioral health services jumped by 56% between March and December 2020. Companies like Universal Health Services are now integrating advanced EHR and telehealth platforms to streamline care and improve treatment outcomes.