The wearable breast pumps market is experiencing rapid growth as more mothers seek convenient, hands-free solutions that fit into busy lifestyles. These innovative pumps—designed to be discreet, battery-powered, and worn comfortably under clothing—offer mobility and ease, allowing multitasking during use. Driven by increasing awareness of breastfeeding benefits, expanding female workforce participation, and technological breakthroughs, wearable breast pumps are transforming how mothers manage lactation on the go. With evolving product designs and smartphone app integration, adoption is rising fast across North America, Europe, and emerging markets.
According to Fortune Business Insights, the global wearable breast pumps market was valued at USD 202.6 million in 2024. The market is projected to grow from USD 233.0 million in 2025 to USD 635.1 million by 2032, exhibiting a CAGR of 15.4% during the forecast period. In 2024, North America dominated the wearable breast pumps market with a market share of 50.59%.
In January 2025, Willow expanded its product portfolio by launching new feeding and pumping accessories tailored to breastfeeding women, reinforcing its position in the wearable breast pump segment.